We are on a mission to help you unlock
your full potential.
Badmintoo.com foundation is based on science, research and genius curiosity to provide you with knowledge, tools and a road map to your success.
We are here for a reason
Our Vision
To become the world's leading provider of education, tools, research, and know-how to all stakeholders (players, coaches, organizations, parents, and more) in badminton.
Our Mission
Provide a clear road map to success to enable everyone involved in the badminton ecosystem to reach the next level in a structured, science-informed, and logical way.
Why us?
Behind Badmintoo.com are people who have spent their whole lives developing the game of badminton. We are a team of coaches, researchers, academics, and entrepreneurs who have one dream in common: to make badminton knowledge, tools, and systems available to everyone worldwide.
We believe everyone should have the opportunity to become the player they want to be, regardless of their background.
Our team
Experienced professionals from relevant disciplines.
Professional coach and researcher
Badmintoo position: CEO
Stefan has spent his life in badminton. Starting young as a player, he transitioned quickly to coaching, understanding the impact he can have on players' lives and careers.
He has been a head coach, sports director, and educator for Associations and Clubs in Denmark and Germany.
Professor in Biomechanics
Badmintoo position: Chief Science Officer
Prof Mark King is a badminton player himself, having won multiple senior world championship medals. He has more than 30 years of experience studying human movement and conducting research into badminton technique. He is also a member of BWF's injury prevention working group.
Researcher in sports science
Badmintoo position: Education & Media
Yash is a sports science researcher pursuing a PhD at Loughborough University. He has played badminton for the last 16 years and aims to contribute to the game through his knowledge of biomechanics, motor control, and skill acquisition.
Professor in Coaching
Badmintoo position: Advisor & Instructor
Professor Chris Cushion is a renowned figure in coaching and pedagogy. With Badmintoo.com, he aims to transfer his expertise to badminton, integrating learning and practice design, game-centered coaching, coaching philosophy and more to optimize coaching in badminton.
Professor in Psychology
Badmintoo position: Instructor
Professor Chris Harwood is a renowned sports psychology expert known for his 5Cs framework adopted by football clubs and his research on parents' role in supporting children's experiences. With Badmintoo.com, he aims to create courses for parents of badminton players to help them understand challenges and support their children's development.